10
Estate Agents Authority Annual Report 2014/15
To facilitate timely and consistent enforcement
measures, the EAA adopted various mechanisms
during the year for intelligence on prevailing issues
from all fronts to deter any possible breaches and
malpractices.
Through nearly 3,000 compliance checks in 2014/15,
the EAA also took the opportunity to carry out its
advocacy work with the trade, ensuring that they were
conversant with the laws and guidelines.
In particular, as we are concerned about the conduct of
estate agents when promoting first-hand residential
properties, we have devoted much effort on monitoring
and ensuring their compliance. As mentioned above,
many of the small-to-medium sized estate agency
companies shifted to participate in first-sale, which
they were not familiar with, seminars on first-sales
were thus organised to familiarise these companies
with the EAA’s guidelines on the subject.
In fact, in the closing of 2014/15, the EAA was also
studying on requiring licensees who are involved in the
sales of first-hand residential properties and who at
the same time submit registration of intent for
purchasing such properties themselves, to make a
declaration, with a view to enhancing the transparency
of first-sale transactions and providing more
information for consumers to consider before making
their purchase decision. The related new Practice
Circular was issued later in mid-2015.
Elevating the trade’s practice standard
Apart from enforcing the EAO, the EAA reviews the
trade’s practice from time to time and issues related
practice circulars to provide guidelines for the trade to
follow. In 2014/15, four practice circulars were issued.
Amongst them was a practice circular on “Duties of
Licensed Estate Agents in Ensuring Effective Control of
Estate Agency Business”.
為採取適當及一致的執法措施，監管
局於本年度採納了多種機制，向各方
面收集當前問題的情報，以防止違規
和不當行為。
2014/15
年度，監管局透過近
3,000
次
的巡查，藉機會向業界展開宣傳教育
工作，確保他們熟悉相關的法例和指
引。
正因監管局尤其關注地產代理在銷售
一手住宅物業時的行為操守，我們固
然竭力監察並確保他們遵從法例和指
引。如前所述，許多中小型地產代理
公司對於銷售一手住宅項目並不熟
悉，故監管局為此舉辦了多場關於一
手銷售之講座，務求令他們了解監管
局的相關指引。
期末，監管局正研究要求參與一手住
宅物業銷售的持牌人，如其本人就相
關物業遞交購樓意向登記時須作出
申報，藉此增加一手銷售交易的透明
度，讓消費者在作出購買決定之前，
獲取更多資訊。監管局已於
2015
年年
中發出有關的新執業通告。
提升業界的執業水平
監管局除執行《地產代理條例》，也不
時審視業界的執業狀況，並發出相關
執業通告，為業界提供指引遵循。在
2014/15
年度，監管局共發出四份執業
通告，其中一份題為「持牌地產代理
有效地控制其地產代理業務的責任」。
