08
Estate Agents Authority Annual Report 2014/15
Although Government figures show the second-hand
residential market slowly recovered in 2014/15 from
2013/14, the number of transactions was still much
lower than those in the previous three financial years
1
.
On the contrary, the transaction number of primary
sales in 2014/15 reached the highest in comparison
with the previous four financial years
2
. This situation
affected the small-to-medium sized estate agency
companies the most, as their businesses mainly focus
on the secondary residential market. As a result, many
of them shifted to participate in the first-hand
residential market, which they were not familiar with.
Due to this shift, the EAA has to act swiftly to ensure
that the conduct of estate agents in promoting first-
hand residential properties is in order; and all the
participating estate agents, no matter if they are from
large or small agencies, can comply with all the
guidelines set by the EAA.
At the same time, the spotlight in the first-hand
residential market during the year also attracted much
public attention and expectation on the trade’s conduct
and their services. The EAA, hence, not only needs to
better regulate the trade but also educate them and
enhance their professional standard so that they could
provide the public with quality services.
1 The total number of agreements for sale and purchase of building
units of second-hand residential buildings was 119,393 in 2010/11,
62,493 in 2011/12, 65,858 in 2012/13, 33,476 in 2013/14 and 52,782 in
2014/15. Source: Land Registry.
2 The total number of agreements for sale and purchase of building
units of first-hand residential buildings was 11,984 in 2010/11, 11,870
in 2011/12, 12,997 in 2012/13, 11,717 in 2013/14 and 17,005 in 2014/15.
Source: Land Registry.
根據政府統計數字顯示，於
2013/14
至
2014/15
年度期間，二手住宅市場雖然
逐漸復甦，但交易宗數仍大幅低於前
三個財政年度
1
。相反，
2014/15
年度
的一手住宅銷售的交易宗數對比前四
個財政年度則處於最高位
2
。這對業
務集中在二手住宅市場的中小型地產
代理公司影響最大，因應市況，不少
中小型代理行轉而投身他們不熟悉的
一手住宅市場。
為此，監管局必須採取迅速行動，確
保地產代理推銷一手住宅物業時的行
為合符標準。即使他們來自不同規模
的代理行，也能遵從監管局所制定的
指引。
同時，基於本年度的住宅市場聚焦一
手，大眾更為關注業界的操守，對他
們的服務水平也有較高期望。有見及
此，監管局不僅需要加強規管業界，
也要教育他們以提升其專業水平，為
公眾提供優質的服務。
1
二手住宅單位買賣合約總數為：
2010/11
年度
119,393
宗，
2011/12
年 度
62,493
宗，
2012/13
年
度
65,858
宗，
2013/14
年度
33,476
宗及
2014/15
年
度
52,782
宗。（資料來源：土地註冊處）
2
一手住宅單位買賣合約總數為：
2010/11
年度
11,984
宗，
2011/12
年度
11,870
宗，
2012/13
年度
12,997
宗，
2013/14
年度
11,717
宗及
2014/15
年度
17,005
宗。（資料來源：土地註冊處）
